LANCÔME

2026 Lunar Year

 

Seiya designed this exclusive gift box for Lancôme’s Chinese New Year 2026 celebration, dedicated to the Year of the Horse. The concept represents a symbolic journey between Beijing and Paris, illustrated through the exterior décor combining the Great Wall of China on one side and the Arc de Triomphe on the other.

Conceived as an elegant drawer box, the opening reveals the product surrounded by pop-up horses illustrated by Xu Beihong. Blending cultural references with refined craftsmanship,

the project creates a poetic and immersive unboxing experience.​

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In Collaboration with Sophie Meilichzon

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Artistic Direction - Graphic Design - Packaging Design - AOG