LANCÔME

RAMADAN 26

 

For Lancôme’s Ramadan 2026 campaign, Seiya imagined a collection of objects inspired by the rituals 

of the holy month, at the crossroads of cultural heritage, contemporary elegance and the art of gifting.

Designed for a young, connected Middle Eastern audience, the proposal subtly translates

Lancôme’s codes through objects that are desirable, useful and meaningful.

 

The lantern box is inspired by bakhoor, a traditional incense associated with hospitality 

and scented interiors. It becomes a luminous, decorative object designed to create a warm atmosphere.

The travel backgammon set extends this moment of gathering in a more playful way, 

reinterpreting a familiar game through an elegant, contemporary format.

A collection of hijab jewels, inspired by the cycle of the moon and the Lancôme rose, brings a precious detail to illuminate the outfit. Designed as pieces to be passed down or gifted between

women of the same family, they extend the gesture 

of gifting into a more intimate and transgenerational dimension.

Finally, a writing set accompanies the more introspective dimension of Ramadan,

inviting one to write down thoughts, intentions or wishes.

 

With this collection, Seiya offers an approach to gifting as a narrative of objects:

rooted, sensitive and true to the Lancôme universe.

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Artistic Direction - Product Design - Graphic Design