JIMMY CHOO

NEW MERCHANDISING IDENTITY

 

For Jimmy Choo Fragrances, we imagined a permanent retail concept designed as a natural extension 

of the Maison’s universe.

The objective: to create a bridge between the codes of fashion merchandising and the fragrance expression of the brand and its franchises, in order to bring out a distinctive retail identity, recognizable at point of sale.

Drawing on the studio’s retail expertise, enriched by a global know-how in design and graphic design, 

we found a subtle balance between creativity and the functional constraints specific to fragrance merchandising. Travertine, chosen as a reference to the architecture of the boutiques, is combined 

with curved brass lines that bring light, radiance and sophistication.

Together, these elements create an elegant setting, designed to give the fragrances their full presence while embodying the glamorous essence of Jimmy Choo.

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Artistic Direction - Retail Design - Graphic Design