ARMANI BEAUTY - THE DAWN

2026 Lunar Year

 

The Dawn.
A new year unfolds as the light slowly rises.
For CNY26, we envisioned a gifting campaign inspired by the first glow of dawn,

a symbol of renewal, hope, and new beginning.
Through warm tones, refined details, and a luminous atmosphere, this concept captures

the spirit of Lunar New Year as a celebration of rebirth and optimism.
An elegant tribute to the season, crafted for ARMANI.​

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Artistic Direction - Graphic Design - Packaging Design - AOG