PARSA

BRAND IDENTITY

 

A logo design rooted in dual heritage: the elegance of Parisian typography

and the ancient cuneiform scripts of Persia. 

The chosen typeface belongs to the incise family, historically used in stone or metal engraving.

Its sharp, triangular serifs echo the trace of a chisel, evoking timeless craftsmanship

and a dialogue between cultures. 

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Artistic Direction - Graphic Design