PRADA - NEW PERSPECTIVES
2023 Chinese New Year hallmark
 

Enter the New Lunar Year with our red lanterns unfolding themselves

like magic in a suspended time.
Reinvented with the brand icon, this traditional symbol of good fortune flies away, creating a delicate light show high up in the sky, and celebrates this special event,

promise of new perspectives.

In Collaboration with Sophie Meilichzon

 

Artistic Direction - Graphic & Motion Design - Packaging - AOG - Digital Assets - Video Shoot