ANNICK GOUTAL

The Laboratory of Emotions

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To create Annick Goutal’s institutional merchandising identity, Seiya drew inspiration from the founder’s perfume organ. Somewhere between a laboratory and a cabinet of curiosities, this emblematic perfumer’s workspace is where fragrances are explored and brought into dialogue, like fragments of emotion.

 

This reference is directly reflected in the structure of the furniture. Unfolding in a cascading composition, it echoes the rhythm and arrangement of the perfume organ, inviting visitors to discover the Maison’s full olfactory palette. Curved lines and brass finishes extend the delicate elegance of its universe.

Photographs punctuate the composition, recalling how a perfume often begins with a memory or a sensation one wishes to preserve.

 

Essences and images are distilled and brought together,

until a true olfactory snapshot emerges.

An identity conceived as a laboratory of emotions,

where savoir-faire meets imagination.

Concept - Artistic Direction - Retail Design - Graphic Design