ANNICK GOUTAL

Olfactory Impressionism​

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The concept transposes the Impressionist approach into the olfactory realm: leaving the studio to capture the scents of a landscape, much as Impressionist painters would go outdoors to seize light, colour and the shifting nuances of an atmosphere.

These olfactory impressions then become the material of a sensory tableau, recomposed through fragrance.

 

The artist’s trunk accompanies this exploration like a nomadic studio.

It echoes the fragrance organ developed for the permanent merchandising concept, here reinterpreted in a more event-driven and animated version. Around it, oversized flowers, butterflies and hummingbirds shift the landscape into a more dreamlike and surreal dimension.

Concept - Artistic Direction - Retail Design - Graphic Design