ROCHAS - AUDACE

2025 Launch Merchandising Design

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For the launch of Audace by Rochas, we created merchandising that merges feminine glamour with the bold codes of motorsport.

From the iconic racing checkerboard, flashes of gold, and the signature 

R of Rochas, every element evokes speed, power, and elegance.

Vibrant red, and and asphalt texture come together to celebrate a woman who drives her own story — fast, fearless, and unapologetically bold.

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Artistic Direction - Graphic Design - Event Merchandising